INSIDE THE BRAND: RESHMA BEAUTY

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From former Miss LA India to award-winning Journalist, TV Executive Producer and Anchor, Reshma Dordi now reigns as CEO of Reshma Beauty giving us beauty from the inside and out. Learn how this family business is making its global footprint by sharing natural traditional beauty secrets from their native Indian culture.
 

Tell us how the brand got its start.

Reshma Beauty began as a small family business with our signature product – Henna, centuries’ old Indian tradition, used as hair color and conditioner.

The current CEO, Reshma Dordi, took over her family’s business just a few years ago, and it has been rapidly growing in popularity in the U.S. mainstream market and expanding its portfolio to other naturally-based hair and skin care product lines.

For those who are not familiar with henna, please explain how it works?

Henna is a plant which grows in the Indian subcontinent area. Once it’s dried and sifted, it has natural coloring and conditioning properties.

 
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Henna coats each hair strand, protecting, rebuilding and coloring it at the same time. This is achieved through ground henna particles binding to the proteins (keratin) in your hair, smoothing the hair shaft.

Natural henna makes a deep red to orange color on light hair; on dark hair it will leave a shining highlight tone, visible in direct light. It can also be mixed with other botanical ingredients and catalysts to produce different colors.

What are the benefits of using henna as opposed to regular hair color?

Regular hair color penetrates the hair strand, splitting it, and therefore damaging it.
Whereas henna does the opposite, it gently coats your hair strand, sealing in the moisture, making it stronger and fuller looking.

How long should one leave the color on their hair?

As the name indicates, 30 Minute Henna works in just half -hour on most hair, but stubborn grey hair, as well as some hair textures, may require 45 minutes to an hour upon first application.

How long does the color last?

Reshma 30 Minute Henna is a semi-permanent hair color that last 4-6 weeks depending on your hair texture and how often you wash it.

Is henna for all hair types?

Absolutely! Henna is beneficial for all hair types.

Will it change the texture of your hair?

Some women have enjoyed the additional relaxing effect of henna on their curls.

However, the extent of the relaxant properties will depend on individual hair texture, as well as application time. The longer you leave the henna in, the softer and smoother your hair will feel.

What other colors does henna come in?

Reshma 30-Minute Henna comes in 8 fun colors:

  • Natural Black
  • Natural Burgundy
  • Natural Chestnut
  • Natural Dark Brown
  • Natural Light Brown
  • Natural Midnight Blue
  • Natural Violet
  • Natural Wine Red
How should one choose their desired color?

For dark hair, the resulting color will be a hue of the color you choose. We also recommend choosing the color you desire for grey hair coverage.

What other product can you suggest that goes well with henna?

Reshma Beauty has an extended line of henna-based products that can be used to complete the Reshma Henna hair color.

Reshma Sulfate-Free Shampoo and Conditioner lines, as well as the Henna Deep Conditioning Mask contain henna extract and other botanical ingredients, that are full of proteins that are excellent for your hair maintenance, while helping you preserve your hair color.

The collection of Henna-Infused Oils is a nourishing and versatile oil blend that can be used on both hair and skin that work perfectly to lock in moisture after a shower, to moisturize and soothe dry or irritated skin, or as a hot oil hair treatment.

What’s next for Reshma Beauty?

Reshma Beauty continues to expand its product line, most recently releasing our Coconut Sulfate Free Nourishing Shampoo and Conditioner line, as well as our Rose Water Toner. We are committed to delivering time-tested, luxurious beauty secrets to women at an affordable price.

Each of our monthly subscribers will be receiving a full size box of 30 Minute Henna in their box, what is the one take-away that you’d like to leave them with?

One of our core values of Reshma Beauty is using the power of nature’s best-kept secrets to guide people in discovering their natural beauty. We sincerely hope that you enjoy the 30 Minute Henna and that it serves as a beautiful addition in your journey to your natural hair and the Natural You.

To keep up with Reshma Beauty, you can follow them on Facebook, Instagram, Pinterest, Twitter and YouTube.

 

Alexia Roca is a brand builder, merchandiser, jewelry designer, life coach and lifestyle blogger. Design your life with Alexia @TheRocaReport A lifestyle guide to inspire all women to design a life they desire to find their purpose, be creative and to be authentic.

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