Nyla Naturals is committed to producing products that nourish hair and skin without including harsh and potentially harmful ingredients. Our November subscribers are lucky enough to get introduced to their star ingredient, Marula Oil, in this month’s COCOTIQUE Box. We connected with Thokozile Mangwiro, founder of Nyla Naturals to take you Inside the Brand to learn more.
How did you discover your star indigenous ingredient, Marula Oil?
Nyla Naturals is a result of my moisture hungry hair and skin. I began researching ultra-hydrating products and oils, but some products on the market were not living up to their ultra-hydrating promises. So we found and experimented with several natural oils and butters, and the oil that stuck out was the Marula Oil. It was the most beautiful (feeling) oil I had ever met! We started formulating hair and skin oils and products, using Marula as the base. What excites me is that this oil was under my nose all the time. I cannot wait for the rest of the world to meet Marula Oils.
What were the first 5 steps you took in order to create and launch Nyla Naturals?
- We researched like crazy.
- Then we formulated, experimented and tested on my and my family’s hair and skin (with many failed attempts).
- Once formulations were ready, we bottled and labeled each product ourselves.
- We launched Nyla Naturals through Markets
- We created an online presence and now continue to build this brand through social media and visits to salons and health shops.
Why is it important for Nyla Naturals products to be chemical free and never tested on animals?
“Some chemicals found in common Black hair products such as straighteners/relaxers (perms), detanglers, colorants, shampoos and conditioners… are believed to be linked to reproductive effects and birth defects, breast cancer, heart disease, cognitive disorders, premature puberty and altered immune function, to name a few.”
We have done quite a bit of research on the hair care industry for African hair and found that most products are laden with toxic chemicals. Research such as the above in quotes drives us to look for and create products that are only enriching to our natural hair and skin.
We want to offer products that are impact driven, not only profit driven. We are passionate about offering green beauty products that are sustainable, support communities in the regions they are harvested [for example Southern Africa (Marula oil), and Kenya (fair trade coffee)] and empower individual distributors of our products.
We continue to uphold high ethics in the beauty industry, and (we are) vehemently against animal testing! Our products are pure enough to “test” on ourselves!
What are some best uses for the Marula Bath & Body Oil our November subscribers received in their boxes?
This Bath & Body Marula Oil is extremely comforting and nourishing for the body. It has a light Marula scent that stimulates the senses in the bath water or when rubbed on the body after a bath/shower. Since it is lightweight and penetrates the skin easily, it can be used as a nourishing body massage oil.
Use our exclusive discount code, “COCOTIQUE”, for 30% off the Marula Bath & Body Oil at NylaNaturals.com, now through May 31, 2016. And you can like Nyla Naturals on Facebook, and follow them on Twitter and Instagram.