MIZANI, a division of L’Oréal USA, is dedicated to research and innovation, and to elevating the salon business as well as the consumer experience. They devise products that not only treat varying hair textures, but treat the scalp as well, creating solutions that restore hair to its original state of balance. In this Inside the Brand feature, they share the MIZANI mission, and tell us about their Thermasmooth Thermal Straightening System.
What is the mission or purpose behind the MIZANI brand?
As the professional authority for all curl textures, MIZANI is dedicated to enhancing the professional stylist. This is achieved by elevating their business with innovation and education, as well as inspirational trends and instruction. MIZANI is a division of L’Oréal USA whose commitment to research and innovation—along with its worldwide network–is unsurpassed; MIZANI has access to advanced, patented technology and has discovered new ways to care for textured hair and scalp. The stylist that chooses MIZANI expects quality and a high standard of excellence, which our team is dedicated to presenting within every aspect of the business from formula introductions to salon instruction.
With the emergence of a new generation of professional stylists and consumers, our goal is to continue to maintain a valuable partnership with our customers, elevate the salon business and the consumer experience, and provide premium formulas that excite them to reach for MIZANI as their “must have” product dedicated to treat curl types in any condition.
Can you tell us about your Thermasmooth Thermal Straightening System?
Thermasmooth Thermal Smoothing System is MIZANI’s 4-step thermal straightening system designed to repair, protect and smooth the hair from the very first step without a chemical commitment. With MIZANI’s exclusive C3 Smoothing Complex of Coconut Oil, Ceramides and Cationic Polymers, Thermasmooth provides weightless protection for long-lasting, frizz-free, smooth style. With a new travel size collection, bring Thermasmooth with you when heading to the most exotic destinations.
The Thermasmooth Thermal Smoothing System kit includes:
- Conditioning Shampoo: A creamy, conditioning shampoo that thoroughly cleanses the hair in preparation for the smoothing process. The advance C3 smoothing Complex deposits pure, nourishing coconut oil to help moisturize and detangle dry and brittle hair.
- Strengthening Conditioner: A luxurious, cream conditioner that softens and smoothes the hair cuticle for optimal manageability and shine prior to thermal styling. The advance C3 Smoothing Complex reinforces with inner cellular fortifying ceramide to help preserve elasticity and protect hair from thermal styling damage.
- Smooth Guard: Lightweight, leave-in thermal protecting serum buffers against heat styling damage and facilitates the use of heat tools by providing extra glide for easier manageability. The advanced C3 Smoothing Complex with cationic polymers is designed to shield and polish while hair is being smoothed.
- Shine Extend: High shine finishing spritz polishes and locks in shine while lightly shielding the hair to resist humidity. Formulated with an easy comb, light hold to help retain style memory.
MIZANI Thermasmooth Smooth Guard, works on any hair type. It’s a lightweight leave-in thermal protecting serum perfect for heat styling to protect from heat damage. It’s perfect for those who are transitioning or those wanting to wear their hair in straight styles.
MIZANI True Textures For Natural Curls True Textures Perfect Curls Defining Cream Gel
- Helps loosen and elongate tight coils when creating twists and curly styles
- Gives incredible stretch to wet hair
- Defines individual curls and reduces frizz and bulk
True Textures Moisture Stretch
Designed for coiled to extremely tight styles. Helps loosen and elongate tight, unruly coils without weight or residue. Defines highly textured strands by reducing frizz and shrinkage. Perfect for curl set and finger twist techniques.
For those that are new to caring for their natural tresses, what role does discovering one’s “hair type” play in hair care?
It’s extremely important to know your hair type. This will help you determine what product to use for your hair texture. MIZANI has developed The MIZANI Natural Curl KeyTM, an easy-to-use reference guide that allows you to identify your hair type and determine its key characteristics and special needs, as well as the most beneficial care and product suggestions.