INSIDE THE BRAND: LUE BY JEAN SEO

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Looking for quality skincare products that don’t break the bank seems like a challenge. Jean Seo made it her mission to provide premium organic skincare at an affordable price. Pure ingredients sourced from around the world add to the quality of Lue and we got the inside scoop about the inner working of the brand.
 

How did Lue By Jean Seo get its start?

After Evolue, the anti-aging skin care line launched, many clients wanted effective organic options for their kids who didn’t need anti-aging, and their husbands who kept using their products but didn’t want to spend a lot on skincare. So, I made Lue which has the same formula but different ingredients that are not so rare and expensive to make.

With a master’s degree in Library Science, did ever think you would use it develop product for the beauty industry?

Haha! Absolutely not! Sometimes you study something and the most valuable lesson is that you don’t want to do it. My sister always had sensitive skin that broke out and she bought everything at Sephora that promised her good skin. With my research skills, I found the best products for her and they happened to be natural products. She was also allergic to the common ingredients in conventional beauty products such as sulfates, silicones, acids, petrochemicals like propylene glycol and etc. So, I decided to open a store specializing in natural beauty in 2007. Later I made Evolue Skincare and Lue By Jean Seo because my clients told me that there wasn’t anything in the natural beauty markets that met their standards. I researched and tested on my celebrity clients for five years before launching Evolue Skincare to the world. 

What inspired CLEAR spot control?

CLEAR is inspired by a very old Swedish recipe I found in my research, I decided to remake it with better ingredients gathered from all around the world (such as saffron, angelica root, white turmeric, etc). I always had one huge cystic pimple in middle of my face. I’ve only had one pimple in 9 years since I’ve been using it.

What are the main ingredients in this amazing Solution?

The herbal infusion is made with 12 herbs from around the world that are best for hormonal imbalance, inflammation, irritations, and breakouts. The alcohol in the solution is also made with alcohol that is used to make liqueurs. We go above and beyond to only source the best ingredients on earth.

How do you incorporate CLEAR into one’s skincare regimen?

You can use CLEAR with any regimen. When you start feeling a pimple forming, leave on the spot for 30 seconds. Do it up to 3 times if it’s especially painful. Don’t wait until pimple comes out. Most acne products just dry out the skin, CLEAR is meant to penetrate and kill the bacteria inside. CLEAR is also great for bug bites.

Is this recommended for all skin types?

Yes, if you have sensitive skin, leave on for 10 seconds instead of 30 seconds. 

What other products can you recommend to compliment CLEAR?

ERASE is a gentle exfoliating powder that will get rid of whiteheads, blackheads, large pores, and keep your face clean. Watch the on tutorial  on YouTube to use it most effectively. The Skin Solution Set includes Erase, Balance, and Clear for $35 (available on Amazon). These are good organic basics, and perfect for those who want simple skincare routine or skincare that will not irritate.

What are the top three common concerns that women have about their skin?

The biggest concerns that women many have with their skin are hyperpigmentation/sun-damage, wrinkling, drooping from aging and acne scars. You can always email [email protected] with your skincare concerns. We stay up late answering. We understand what really matters; it’s your face.

Each of our monthly subscribers will be receiving a full size of CLEAR in their box, what is the one take-away that you’d like to leave them with?

I’ve helped tens of thousands of people with their skin. Pimples eventually go away, but the scars last much longer. DO NOT PICK. As soon as you feel a pimple forming under the skin, apply CLEAR and leave on for 30 seconds. Repeat throughout the day or whenever you feel you have to pick. Keep one close to you. You never know when those annoying things will say hello. And remember, we may not be super models, but every woman has something beautiful about them. Always remember what is beautiful about you. 🙂
 

You can keep up with Lue By Jean Seo, you can follow them on Facebook, YouTube, Pinterest and Instagram.
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