Inside the Brand: HASK

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HASK hair care products feature exotic oils from around the world, along with high quality ingredients to help condition, repair and restore your hair. October subscribers received a sampling of their deep conditioner, and in this Inside the Brand feature, we learn a little bit more about those products, as well as the brand itself.

What ingredients or properties make HASK products especially effective or unique?
HASK hair care products feature exotic oils from around the world and utilize quality ingredients and luxurious fragrances.  The HASK exotic oil collection provides high-performance formulas designed to treat and repair particular hair types.  HASK offers products you can trust to promote a healthy lifestyle, free of: sulfates, Parabens, phthalates, drying alcohol, artificial colors & gluten.
 
Why does a woman need HASK products in her hair care routine?
HASK’s innovative and on trend ingredients offer women high performance formulas at affordable price points.  
 
Hask-Keratin-Protein-Packet
 
Your packaging is beautiful and has a very warm feel. How important do you think packaging is as part of the consumer experience?
Packaging plays a very important role in the consumer experience; HASK’s stylish, convenient packaging offers the consumer a great value with its unique delivery systems (as well as a Mediterranean feel!).

What role does social media play in your marketing strategy?
HASK relies on influencers through social media instead of traditional advertising to reach consumers, build brand awareness and provide a fun and interactive experience between the brand and consumers.
 
Hask-Macadamia-Oil-Packette
 
Each of our October subscribers received one of three HASK products in their boxes: Argan Oil Deep Conditioner, Macadamia Oil Deep Conditioner, or Keratin Protein Deep Conditioner. Can you tell us a bit about the features and benefits of each?

  • Benefits of Argan Oil Repairing Deep Conditioner:  Argan Oil, unique to Morocco, is known for its high absorbing, penetrating and split end repairing qualities, while leaving even the most damaged hair soft and nourished.  It is the perfect line to restore dry, damaged hair.
  • Benefits of Macadamia Oil Moisturizing Deep Conditioner:  Macadamia Oil native to Australia, is known for its deep penetrating and cuticle sealing qualities. Leaves even the most damaged hair nourished and glossy.  It is the perfect line to rejuvenate weak, parched hair.
  • Benefits of Keratin Protein Smoothing Deep Conditioner:  Keratin Protein is ultra-restorative and leaves all hair types smooth, shiny and frizz free. It repairs damage, reduces breakage and helps reduce static and drying time.  It is the perfect line to tame unruly, over-processed hair.

Learn more about HASK and their products at HASKBeauty.com and keep up with them on social media via Facebook, Twitter and Instagram.

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