Inside The Brand: Giovanni Cosmetics

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If you’re still trying to figure out your LOC (leave-in, oil and cream) method, you’re not alone. The one thing you can count on with naturally curly hair is that it is dry. Therefore, we are always on the hunt for the perfect leave-in conditioner that will detangle, moisturize and define your curls with natural ingredients. Well, look no further, Giovanni Cosmetics, gives us that and more in their Direct Leave-In Conditioner.

Learn more about Direct Leave-In Weightless Conditioner and all of its benefits.

TELL US ABOUT THE GIOVANNI COSMETICS STORY. HOW DID THE BRAND GET ITS START?

Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. With time, Arthur’s hands started to react from the products used in the salons and he tried product after product, in search of a hair care line that would not cause a reaction to his skin. He began to explore the possibility of creating his own full line of professional hair care products. By 1978 Arthur, and his business partner Peter Stathis, had founded Giovanni. His son, G. James Guidotti, was only eight years old, but would soon become the visionary to take Giovanni to new heights.  With James as the visionary, Today Giovanni is recognized as a natural-product industry leader!

TELL US ABOUT DIRECT LEAVE-IN?

Direct Leave-In weightless moisture conditioner penetrates into each individual hair to provide what’s needed, every time. It also plumps hair so it feels thicker and more bodified. Your hair is styled weightlessly! By infusing each strand with proteins, hair goes directly to style.  

WHAT ARE THE BENEFITS OF USING THIS PRODUCT?
  • Restores strength, luster and nourishment to abused hair.
  • Moisturizes and builds body
  • Detangles for easy comb-out, easy styling.
WHAT HAIR TYPES ARE RECOMMENDED FOR THIS LEAVE-IN

Our Direct Leave–In Conditioner is recommend for all hair types.

HOW CAN WOMEN INCORPORATE YOUR PRODUCT INTO THEIR HAIR CARE ROUTINES TO GET THE BEST RESULTS?

For best results we recommend applying to freshly shampooed, towel-dried, damp hair and comb through to distribute evenly. Do not Rinse. Air dry or blow dry for body.

EACH OF OUR MONTHLY SUBSCRIBERS WILL BE RECEIVING SAMPLE OF DIRECT LEAVE-IN IN THEIR BOX, WHAT IS THE ONE TAKE-AWAY THAT GIOVANNI WANTS TO LEAVE WITH THEM?

We do not add parabens, lauryl or laureth sulfate, or dyes to this product.

To keep up with Giovanni Cosmetics you can follow them on Facebook, Twitter, Pinterest, Instagram and YouTube.

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