We love it when we meet women entrepreneurs who create businesses that are inspired by finding solutions to situations or voids that they have encountered. Former Television Producer, Natalie Plain started Billion Dollar Brows after years of struggling to tame her thick and unruly eyebrows. After coming up empty handed in her search to find a simple solution for her brows, Plain decided to create a line of brow products of her own. Today, Billion Dollar Brows has expanded their categories and created Billion Dollar Beauty. Read all about our chat with Natalie about her inspiration for creating the brand, its successful expansion, and their new product, Gold Infused Illuminator that you’ll find in the August Box.
COCOTIQUE: When and how did the brand get its start
NP: I launched Billion Dollar Brows out of my Los Angeles apartment in 2004 strictly as a passion project. I have always been obsessed with my eyebrows but felt uninspired by the products that were on the market. So, I went to a cosmetic lab and told them my idea for a brow brand.
Fast forward 14 years later, BDB is now distributed globally in thousands of retailers, salons, and spas. I’m extremely proud that my company has been at the forefront of the latest brow trends, but most importantly, has always stood for my personal beliefs of producing quality, cruelty-free products that deliver on their promise. Last year, Billion Dollar Brands expanded into the beauty space with a cruelty-free, vegan, and a charcoal infused makeup brush line. This is a natural next step for the brand, as we expand from brows into brushes and beyond! Our most recent launch is Billion Dollar Beauty, a line of gold infused beauty products that are not only simple and easy-to-use, but also have added skincare benefits. Products infused with gold coincide perfectly with the Billion Dollar Lifestyle.”
Peace, Love and Brows.
COCOTIQUE: What was the inspiration for creating the Gold Infused Illuminator?
NP: The Gold Infused Illuminator was created for women to have a healthy, natural glow in an instant! Billion Dollar Beauty offers a simple makeup routine in under 5 minutes.
COCOTIQUE: Can this be worn alone or as a primer or would it be better to mix it with your foundation?
NP: This can be worn alone, as a primer, or mixed with foundation.
COCOTIQUE: What is the best way to apply?
NP: The best way to apply the Gold Infused Illuminator is to warm it up on the back of hand and use either a brush or finger to apply it on desired areas of the face.
COCOTIQUE: Can the Skin Illuminator be worn anytime of the day?
NP: We have formulated this product to be used any time of day for any activity. Whether you are working out, going to the office, or going for a fun night out this illuminator with give you a great glow!
COCOTIQUE: What are the key ingredients in this Illuminator?
NP: Our hydrating illuminator is infused with Gold properties for added skincare benefits.
COCOTIQUE: What are the benefits of these key ingredients?
NP: Our key ingredients have moisturizing properties to hydrate the skin.
COCOCTIQUE: Is this for all skin tones?
NP: The universal formula works great on all skin tones.
COCOTIQUE: Do you have any other suggestions on how to wear this with any of your other products?
NP: We recommend using the Foundation Brush from Billion Dollar Brushes to apply the Gold Infused Illuminator.
COCOTIQUE: What’s next for Billion Dollar Brows?
NP: Billion Dollar Beauty: Brows, Brushes and BEYOND!
COCOTIQUE: Each of our monthly subscribers will receive a travel size of the Gold Infused Illuminator. What is the one thing that you’d like to leave them with?
NP: With our Gold Infused Illuminator, your skin is instantly hydrated for a healthy, dewy glow. We want you to glow from within! All of our products are created to complement each other. Visit our website billiondollarbrows.com to complete the look.
To keep up with Billion Dollar Brows you can follow them on Facebook, Twitter, Instagram, Pinterest, and YouTube.
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