What do coconut avocado and almond oils all have in common? They are the key moisturizing ingredients in Twisted Sista’s hair care products. All the way from the UK, this former salon only brand is designed to prevent frizz for wavy, curly, and coily hair types. Read all about how this natural hair care brand got its start and how to use the 5 full size products in the January Box that actually came in a reusable tote.
How did the brand get its start?
Stephen Durham founded twisted Sista in 1996, out of his salon called Urban Therapy in London, UK. It was first marketed in London and throughout the UK. Urban Therapy is the creator, innovator, and marketer of hair products created by professional salon stylists to optimally serve the textured hair and multi-cultural markets with a global reach and ambition.
What’s the brand’s mission?
Our mission is to deliver high-quality salon performance styling products that provide great at home salon performance for an array of textured hair.
We plan to educate our customers about the ingredients we use, why we use them, and why they make sense in our formulas. We believe in ingredient transparency and sharing our salon expertise to create exceptional looks.
We focus on providing the consumer the very best in textured hair care through our portfolio of effective and innovate salon-inspired hair care products at an affordable price.
When did the brand start selling in the United States?
It later expanded to the US market in early 2000, launching in stores like Target and CVS. A few years later, the brand has entered markets such as South Africa, France and this year; we will launch distribution in Canada, Nigeria, Dubai, UAE and Morocco.
What inspired the name Twisted Sista?
The name Twisted Sista was inspired by the salon’s clientele who were unique in their own individual style – artists, music mavens, club-heads. The animated character that represents twisted sista comes from a club promotion flyer in the UK hosting “house music” parties by Djs Minister of Sound, currently now owned by HedKhandi.
What are the key ingredients in the Leave-In Conditioner?
Our Intensive Leave-In Conditioner made with Coconut, Avocado and Almond Oils, along with silk amino acids.
What are the benefits of using a Leave In?
- The Answer to BIG FRIZZ! Super hydrating formula feeds curls, instantly detangles and blocks frizz without weighing hair down
- Formulated with wheat amino acids to protect frizz and increase hair’s strength before styling
- Free of Sulfates, Parabens and Mineral Oil
What products can you put on your hair after the Leave In?
Depending on your hair texture determines styling products that can be used with our Intensive Leave-in Conditioner. For wavy curly types-a lightweight mousse can be applied to define curls or sleek and style. For coily kinky types, curl definition best results, a smooth lightweight gel Amazing Dream Curl Gel or Curl Perfection Crème Gel works best to hold and define. Very little goes a long way so be gentle as leave in conditioner is already working on your strands and we want hair to be moving and manageable not weighed down.
What are the main ingredients in the Curl Perfection Crème Gel?
Coconut, Avocado and Almond oils in addition to Aloe Leaf Juice, Cocoa Seed Butter, Shea Butter, and Jojoba Seed Oil.
What are the benefits of these key ingredients?
Coconut Oil is the richest natural source of vitamins, minerals, nutrients and medium fatty acids known to be very nourishing.
Benefit: The key to nourishing the scalp and dry hair due to environment temperatures. It is also great to repair preventing split ends and frizz resulting in controlled shiny hair
Avocado Oil contains saturated contents even higher than olive oil. It is lightweight with vitamins A, B,D,E, protein, amino and folic acids. It also has natural humectant properties and is a natural SPF to protect hair from “sun” environments.
Benefit: Easily absorbs moisture into hair and scalp. Restores hair and scalp each use to maintain healthy shiny growing hair!
Almond Oil contains all kinds of vital nutrients and minerals, such as vitamin E that is ideal for keeping healthy hair, therefore promoting growth and minimizing split ends to control frizzies.
Benefit: conditions, nourishes and smoothes cuticles to grow thick strong hair!
Is the Curl Perfection Crème Gel for all hair types?
Yes, they are for all hair types and textures. Create smooth shiny waves and elongate curls with hold for curly coily hair. Also great to for sleek updos and ponytails
How does this Twisted Sista work on textured hair?
- Formulated especially for curly, coily or kinky curls
- Provides crunch less and elongated curls while enhancing curls natural pattern
- Seals in moisture and defines curls
Apply a generous amount into your hair after washing from root to tip. Saturate strands section by section from root to tip and let air -dry. Diffuse to help elongate curls and style as you desire.
How does the Curl Perfection Crème Gel work with the other products in the January Box?
Curl Perfection Can be used for various style recipes:
- After cleansing, apply our Intensive LEAVE IN CONDITIONER
- Apply a generous amount of CURL PERFECTION CRÈME GEL section by section, roots to tips
- For Best Result: Air Dry and enjoy soft formed ringlet curls and shine
- Garnish with your creative style!
- Pump 30 SECOND CURL SPRAY on day 2 to refresh curls
What’s the difference between the Dream Gel and the Crème Gel?
The Dream Gel is often used to help elongate curls, best used for type 3 to type 4. Crème Gel is best for wash n go styles on type 1 and type 2 hair for wavy and loose curls. It gives a little hold like a gel with a soft manageability as a crème. The Curl Perfection Crème Gel also gives great twist out and braid out results for type 3 and 4 hair.
Tell us about the benefits of using the 30-Second Curl Spray and the Innate Fixation Mist.
30-Second Curl Spray puts moisture back into curls to wake them up. After drying, follow that with our Innate Shine Mist for a luminous long lasting shine and a great scent.
What’s next for Twisted Sista/ Urban Therapy?
Twisted Sista strives to continue to provide hydrating items with healthy ingredients to support unique fun creative styling. Urban Therapy plans
Each of our monthly customers that receive the January Box will receive with 5 full size Twisted Sista products in the February Box. What is the one thing that you’d like to leave them with?
Urban Therapy, the makers of Twisted Sista offers collections to address fun curly needs and hydrating style.
USE OUR EXCLUSIVE DISCOUNT CODE ACOCOTWIST FOR 25% OFF 3 OR MORE ITEMS SITEWIDE AT TWISTEDSISTA.COM – EXPIRES MARCH 31, 2020
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